What a website really costs and what you are actually paying for

Ask three people what a website costs and you get three numbers with nothing in common: near $0 to about $30 a month on a DIY builder, $500 to $5,000 from a freelancer, $5,000 to $50,000 or more from an agency. They are pricing different things. Here is what the money actually buys, and which parts are worth paying for.
WHAT IT TAKES

The parts that matter and the ones that quietly cost you

The design and the build
The part agencies charge thousands for. With us it starts from $100.
The domain
Your address, registered in your name, a fixed yearly cost every site has.
The hosting
Somewhere for the site to live, another cost every website carries.
The software license
What runs the store, bookings, chat and SEO. The third standard cost.
What should never be a cost
A cut of your sales, a fee per booking, or a charge per member of staff.
The hidden ones
Add-ons, per-feature upgrades and per-transaction margins added to the card rate.
HOW WE DO IT

Three steps, built for you

Tell us what the site has to do
The jobs it must actually perform, not a list of pages.
We design and build it
The front of the site and the system behind it, wired together and tested.
You commit to it
We text you the design quote and the monthly cost before you commit to anything.
QUESTIONS

Before you ask

The build is the expensive part everywhere else, and with us it starts from $100. What remains is the domain, the hosting and the software license, which every website on the internet pays.
It is worth having someone build it. Whether it is worth paying for that is a separate question, and our answer is no.
Your site is created by top Instinctor designers (Instinctor is a design awards nominee) for a one-time fee from $100, or from $200 for an online store or restaurant. We text you the design quote and the monthly cost before you commit to anything. No setup fee, no per-booking fees, no cut of your payments.
Your site is created by top Instinctor designers (Instinctor is a design awards nominee) for a one-time fee from $100, or from $200 for an online store or restaurant. We text you the design quote and the monthly cost before you commit to anything. No setup fee, no per-booking fees, no cut of your payments.
There is no maintenance line. Updates are part of the license, so the site keeps running without anyone billing you to keep it running. What people usually mean by maintenance is the ongoing work of staying visible: watching your positions, publishing what is missing, keeping your Google profile current. That is done by hand on the managed plan, which already includes the license and hosting.
It is $35 a month and it is optional. It covers the ongoing work of being found: position checks, content that answers what people are actually searching for, and the profile and technical work behind it. Every action is performed by hand, not by a tool. Two of the sites we manage reached the first page of Google within a few months.
Yes. You see the completed website, built with your own content and your own photographs, before anything is published. Nothing goes live until you have looked at it and said so.
Instinctor