VAGARO VS BOULEVARD
Comparing vagaro vs boulevard? One is the mid-market booking app, one is the premium platform for high-end salons and spas, but neither gives you a real website you own that wins new clients. Instinctor is the all-in-one third option: a site that ranks on Google, plus booking, reminders and payments, from $79/mo flat.
WHAT VAGARO AND BOULEVARD BOTH MISS
No website you own. Vagaro sells a branded MySite as a paid add-on, and Boulevard is a booking platform, not a website that ranks. Neither gives you a real site that shows up on Google and turns searchers into booked clients. Instinctor is built around that website.
The bill sits at two extremes. Vagaro starts near $30/mo plus $10 per staff member, then charges extra for your website and texts. Boulevard is a premium platform that runs from about $176/mo to $410/mo per location. Instinctor is $79/mo flat, everyone included.
You still have to build the site. Vagaro hands you a template to fill in, and Boulevard is sold through a sales team and leaves the website to you. With Instinctor we design your whole site for you, free, and it is yours from day one.
ONE SYSTEM
Instinctor gives your salon or spa a professional website plus online booking, reminders, memberships, deposits, branded checkout and smart chat, all in one place. It does what Vagaro and Boulevard do, and adds the client-winning website they leave you to build, rent or skip.
WHAT YOU GET
No paid website add-on, no per-chair fees stacking up, no premium tier to unlock the basics. Each piece is built in and works with the rest.
Everything in one place
Your website, booking, payments, smart chat and marketing run from one dashboard. No five separate tools to wire together.
Online booking that fills your chair
A client books an appointment right from your own site: the service and a time that works. It lands on your calendar and sends automatic reminders, so your chairs stay full and no-shows drop.
Online booking
Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.
A calendar your whole team can see
Put every chair and station on a shared schedule. Clients pick a time that works, your team sees the whole day, and everyone stays in sync, without paying per calendar.
Invoices and payments
Send branded invoices and take card payments in a tap. The money lands in your account, with no per-booking fees.
Branded checkout, deposits and tips
Take a deposit at booking to end no-shows, and let clients pay and tip by card. The money lands straight in your account, at one flat price with no premium tier to reach for it.
Smart chat, 24/7
A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.
Smart chat that answers 24/7
A chat assistant greets every visitor, answers questions about your services, prices and availability, and books the appointment, even after hours.
Built to rank
Every site is built for Google from day one: clean structure, local SEO, page titles and sitemaps done right.
A website that ranks locally
A fast, professional site built to show up when someone nearby searches for your services in your area. This is the piece Vagaro sells as an add-on and Boulevard leaves to you.
One flat price
Everything above for $79/mo flat. No setup fee, no per-booking fees, and no cut of your revenue.
One system, and you own it
Your site, bookings, calendar, checkout and chat share one login. Your client list is yours, and there is no sales team or premium tier standing between you and the tools.
HEAD TO HEAD
Vagaro runs your bookings on a budget with paid add-ons, and Boulevard runs them at a premium price for high-end salons. Neither hands you the real website. Here is how all three compare.
InStudio by InstinctorVagaro & Boulevard
  • A website you own that wins clientsBuilt in, and built to rank on GoogleA paid Vagaro add-on, or left to you by Boulevard
  • Who builds your websiteWe design it for you, freeYou build it, or hire it out
  • Online booking and remindersBuilt inYes, both do this
  • What you pay each month$79/mo flat, all inVagaro from $30/mo; Boulevard $176/mo to $410/mo
  • Per-staff and add-on feesNoneVagaro adds $10 per staff plus website and text fees
  • Smart chat that answers 24/7Built inNot offered by either
  • How you sign upBook a call, we build it freeVagaro self-serve; Boulevard through a sales team
  • Who owns your site and clientsYou doYou are tied to their platform and pricing tier
PRICING
$79/mo
flat. No setup fee, no per-chair fees, and no premium tier to unlock the basics. We design your site for you, free.
3-month minimum, then month to month.
QUESTIONS
Vagaro is the mid-market booking app and Boulevard is the premium platform, but both leave the real website to you. Instinctor does the booking too, and adds a website you own that ranks on Google and wins new clients. It is the all-in-one third option.
No. We design your whole site for you, free, and you can ask for changes any time. You are never left with a blank template or a booking tool with no site.
Yes. Clients book from your own site, pay a deposit to hold the slot, and tip by card. The money lands straight in your account.
No. One flat price covers your whole team. Compare that to Vagaro adding $10 per staff on top of its base plan.
$79/mo, flat. No setup fee, no per-chair fees, and no premium tier that Boulevard charges hundreds a month to reach.
Yes. Boulevard runs from about $176/mo to $410/mo per location, aimed at high-end salons. Instinctor is $79/mo flat, with the website included.
You bring it with you and it stays yours. Your clients and your site belong to you, not a platform you have to keep paying to use.
Most sites are ready within a few days. We build it, you review it, and we adjust until it is right.
Yes. Your site is built to rank for your services in your area, instead of hiding behind a booking tool.
A short three-month minimum, then month to month. No long lock-in and no sales team to get through.
Skip the vagaro vs boulevard debate. We design your all-in-one salon site for you, free, and it is yours from day one. Book a call and see it before you decide.

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