BOOKSY VS BOULEVARD YOUR OWN SALON WEBSITE, BOOKING BUILT IN

Comparing booksy vs boulevard? One is a low-cost marketplace app for solo barbers and beauty pros, the other a premium, sales-led platform for high-end salons and spas. Neither gives you a real website you own that wins new clients from Google. Instinctor is the all-in-one third option: a site that ranks, plus booking and payments, at a one-time $99 to build and $44.80 a month to run. We design it for you, $99.

MORE CLIENTS. MORE MONEY. LESS HASSLE

WHAT BOOKSY AND BOULEVARD BOTH MISS
No website you own. Booksy is a marketplace app: your listing lives inside their directory next to every competitor. Boulevard is a polished booking platform, but the client-winning website is still on you. Neither hands you a site that ranks on Google and turns searchers into booked clients. Instinctor is built around that website.
The price gap is huge, and neither fits. Booksy is $29.99/mo plus $20/mo for every extra staff member. Boulevard starts around $176/mo for up to five staff and climbs to $293/mo and $410/mo per location, sold through a demo call. One feels too thin, the other too heavy. Instinctor is a one-time $99 to build, then $29.90 a month license and $14.90 a month hosting, everyone included.
They keep the client relationship. Booksy pushes your clients into its marketplace and can charge 30% of a new client's first visit through Boost, on top of processing fees. Boulevard locks your data inside a premium suite you rent per location. With Instinctor your client list and your site are yours, with no marketplace in the middle.
HEAD TO HEAD

ONE SYSTEM BEATS A CHEAP APP OR A PREMIUM SUITE

Booksy keeps it cheap but ties you to its marketplace. Boulevard is powerful but priced for high-end multi-location salons. Neither gives you the website. Here is how all three compare.
InStudio by InstinctorBooksy & Boulevard
  • A website you own that wins clientsBuilt in, and built to rank on GoogleBooksy gives a marketplace listing; Boulevard leaves it to you
  • Who builds your websiteDesigned for you, $99You build it yourself either way
  • Online bookingBuilt inYes, both do this well
  • Per-staff and add-on feesNoneBooksy adds $20/mo per staff; Boulevard charges add-ons per location
  • Smart chat that answers 24/7Built inNot offered by either
  • Commission and marketplaceNoneBooksy Boost can take 30% of a new client's first visit
  • Who owns your site and clientsYou doTheir app or premium suite keeps the relationship

READY FOR THE THIRD OPTION

Skip the Booksy vs Boulevard debate. Ask the chat in the bottom right corner anything: it answers on the spot, by text.
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