BOOKSY VS BOULEVARD
Comparing booksy vs boulevard? One is a low-cost marketplace app for solo barbers and beauty pros, the other a premium, sales-led platform for high-end salons and spas. Neither gives you a real website you own that wins new clients from Google. Instinctor is the all-in-one third option: a site that ranks, plus booking, reminders and payments, from $79/mo flat.
WHAT BOOKSY AND BOULEVARD BOTH MISS
No website you own. Booksy is a marketplace app: your listing lives inside their directory next to every competitor. Boulevard is a polished booking platform, but the client-winning website is still on you. Neither hands you a site that ranks on Google and turns searchers into booked clients. Instinctor is built around that website.
The price gap is huge, and neither fits. Booksy is $29.99/mo plus $20/mo for every extra staff member. Boulevard starts around $176/mo for up to five staff and climbs to $293/mo and $410/mo per location, sold through a demo call. One feels too thin, the other too heavy. Instinctor is $79/mo flat, everyone included.
They keep the client relationship. Booksy pushes your clients into its marketplace and can charge 30% of a new client's first visit through Boost, on top of processing fees. Boulevard locks your data inside a premium suite you rent per location. With Instinctor your client list and your site are yours, with no marketplace in the middle.
ONE SYSTEM
Instinctor gives your shop a professional website plus online booking, reminders, memberships, deposits, branded checkout and smart chat, all in one place. It does what Booksy and Boulevard do, and adds the client-winning website they leave you to build, rent or skip.
WHAT YOU GET
No marketplace listing, no premium tier to unlock, no per-chair fees stacking up. Each piece is built in and works with the rest.
Everything in one place
Your website, booking, payments, smart chat and marketing run from one dashboard. No five separate tools to wire together.
Online booking that fills your chair
A client books an appointment right from your own site: the service and a time that works. It lands on your calendar and sends automatic reminders, so your chairs stay full and no-shows drop.
Online booking
Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.
A calendar your whole team can see
Put every chair and station on a shared schedule. Clients pick a time that works, your team sees the whole day, and everyone stays in sync, with no per-staff fee for adding them.
Invoices and payments
Send branded invoices and take card payments in a tap. The money lands in your account, with no per-booking fees.
Branded checkout, deposits and tips
Take a deposit at booking to end no-shows, and let clients pay and tip by card. The money lands straight in your account, with no marketplace taking a cut of a new client's first visit.
Smart chat, 24/7
A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.
Smart chat that answers 24/7
A smart chat assistant greets every visitor, answers questions about your services, prices and availability, and books the appointment, even after hours. Neither Booksy nor Boulevard includes this.
Built to rank
Every site is built for Google from day one: clean structure, local SEO, page titles and sitemaps done right.
A website that ranks locally
A fast, professional site built to show up when someone nearby searches for a barber or salon in your area. This is the piece Booksy buries in a marketplace and Boulevard leaves for you to handle.
One flat price
Everything above for $79/mo flat. No setup fee, no per-booking fees, and no cut of your revenue.
One system, and you own it
Your site, bookings, calendar, checkout and chat share one login. Your client list is yours, never the marketplace's and never locked inside a premium tier.
HEAD TO HEAD
Booksy keeps it cheap but ties you to its marketplace. Boulevard is powerful but priced for high-end multi-location salons. Neither gives you the website. Here is how all three compare.
InStudio by InstinctorBooksy & Boulevard
  • A website you own that wins clientsBuilt in, and built to rank on GoogleBooksy gives a marketplace listing; Boulevard leaves it to you
  • Who builds your websiteWe design it for you, freeYou build it yourself either way
  • Online booking and remindersBuilt inYes, both do this well
  • What you pay each month$79/mo flat, all inBooksy $29.99/mo; Boulevard $176/mo to $410/mo per location
  • Per-staff and add-on feesNoneBooksy adds $20/mo per staff; Boulevard charges add-ons per location
  • Smart chat that answers 24/7Built inNot offered by either
  • Commission and marketplaceNoneBooksy Boost can take 30% of a new client's first visit
  • Who owns your site and clientsYou doTheir app or premium suite keeps the relationship
PRICING
$79
per month, flat. No setup fee, no per-chair fees, no premium tier, and no cut of your bookings. We design your site for you, free.
3-month minimum, then month to month.
QUESTIONS
Booksy is a cheap marketplace app and Boulevard is a premium, sales-led platform, but both are built around bookings. Instinctor does the booking too, and adds a website you own that ranks on Google and wins new clients. It is the all-in-one third option at $79/mo flat.
Booksy is far cheaper up front at $29.99/mo, but it adds $20/mo per staff and can take 30% of a new client's first visit through Boost. Boulevard starts around $176/mo per location and climbs past $400/mo. Instinctor is $79/mo flat with everyone included.
No. We design your whole site for you, free, and you can ask for changes any time. Booksy gives you a marketplace listing and Boulevard leaves the website to you.
Yes. Clients book from your own site, pay a deposit to hold the slot, and tip by card. The money lands straight in your account with no marketplace cut.
No. One flat price covers your whole team. Booksy adds $20/mo per staff, and Boulevard tiers your price by staff count and location.
$79/mo, flat. No setup fee, no per-chair fees, no premium tier, and no cut of your bookings or a marketplace in the middle.
No. You keep every dollar. We charge one flat monthly fee and nothing else, unlike Booksy Boost or Boulevard's per-location add-ons.
You bring it with you and it stays yours. Your clients are never rented back to you through a marketplace or locked inside a premium suite.
Both. One flat $79/mo price fits a single-chair barber and a full salon alike, with no thin starter tier and no premium jump.
Yes. Your site is built to rank for a barber or salon in your area, instead of hiding inside a booking app or a directory.
Skip the Booksy vs Boulevard debate. We design your all-in-one shop site for you, free, and it is yours from day one. Book a call and see it before you decide.

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