SALON & BEAUTY SOFTWARE, BY INSTINCTOR
InStudio gives salons and beauty studios a beautiful website, online booking with deposits, smart chat and reviews that bring new clients. We design and build it for you, and every client stays yours.
We design it for you, free  ·  No per-booking fees  ·  3-month minimum
Have questions first? Talk to us →
ONE ELEGANT SYSTEM
A website that looks as good as your work, online booking that fills your chairs, deposits that stop no-shows, a smart chat that books around the clock, and reviews that bring the next client through the door.
It does everything Vagaro, Fresha and Boulevard do, without renting your clients back to you, and we build the whole thing for you, free.
WHAT INSTUDIO DOES
Online booking
Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.
Booking that fills your chairs
Clients book themselves, day or night, from your real services and open times. Your calendar fills while you are with a client, not while you are stuck on the phone.
Your data, protected
Your records are yours and stay yours, backed up and secure, never rented back to you.
No more no-shows
We set up deposits and automatic reminders, so flaky bookings stop costing you. The chair stays full and your day runs on time.
Smart chat, 24/7
A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.
Smart chat that books 24/7
It answers questions about your services and prices and books the appointment, even at midnight, so you never lose a client to a slow reply.
Reviews that convert
Collect and show Google-style reviews that turn browsers into paying customers.
Reviews that bring new clients
We make it effortless for happy clients to leave a glowing review, so new clients find you and trust you before they ever walk in.
We build it for you
Our team designs and launches the whole thing, free. No page builder, no templates to wrestle with.
A site as beautiful as your work
We design you a site that looks like the salon you actually run, not a generic template, so the first impression sells the appointment.
You own everything
Your site, your data and your customers are yours. Leave anytime and take it all.
Your clients stay yours
No marketplace renting your own clients back to you. Your bookings, your client list and your reputation are yours, for good.
HOW IT WORKS
1
Subscribe
Start your subscription. That is the whole commitment, no upfront project fee.
2
Tell us about your salon
Your services, your prices, your style. A few minutes is all we need.
3
We design it, free
Our team builds your site and booking for you, in your look, included in the price.
4
It is yours
It goes live, you own it, and our team is here whenever you need a hand.
WHY SWITCH
Vagaro, Fresha, Boulevard, GlossGenius and Booksy charge monthly fees, skim a cut of your bookings, and treat your clients like theirs. InStudio does more, for one flat price, and your clients stay yours.
InStudioVagaro / Fresha / Booksy
  • A website that wins new clientsDesigned for you, built to rankA plain booking page or template
  • Who builds itWe design it for you, freeYou set it up yourself
  • Online booking and depositsBuilt inYes, often with add-on fees
  • Smart chat that books 24/7Built inAn add-on, or none
  • Per-booking or payment cutsNoneCommon, they skim every booking
  • What you pay each month$79 flatMonthly fees plus cuts
  • Who owns your clientsYou doThe marketplace
THE PAGE IS THE DEMO
This page runs on InStudio, the same system your studio gets. The booking form below is live: fill it in and it works exactly as it will for your clients. The smart chat in the corner is live too. This is not a mockup, it is the product.
YOUR SIDE OF THE STUDIO
Every booking request lands in one place, ready to confirm. Turn a visit into a branded invoice with a pay link in seconds and send it by text. This is the real InStudio admin, running a live studio right now.
InStudio salon software
Booking requests, the moment they come in.
InStudio salon software
Branded invoices with a pay link, by text or email.
More for beauty pros: Salons · Spas · Nail salons · Barbers · Hair salons
ALL INCLUDED
Every tool here is part of your plan, at one flat price.
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
Domain and hostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
PRICING
per month, flat. No setup fee, no per-booking fees, and no cut of your payments. We design your site and booking for you, and the website, deposits, smart chat and reviews are all included.
3-month minimum, then month to month.
QUESTIONS
Do I have to build the website myself?01
No, and you never will. The moment you subscribe, our team designs and builds your site and booking for you. All we need is a little about your salon. Building it yourself was never the deal.
Do you really design it for me, free?02
How do you stop no-shows?03
Can clients book online around the clock?04
Will it work for my kind of salon?05
Do you take a cut of my bookings?06
Do I own my client list?07
How soon can I be live?08
What support do I get?09
Is there a contract?10
How is this different from Vagaro or Fresha?11
What does it cost?12
Subscribe and we design your salon site, booking and chat for you, free. It is yours from day one. InStudio is a product of Instinctor.
Get started0