THE COMPLETE SYSTEM FOR SPA BUSINESSES
The website that brings in spa clients, plus online booking, appointment reminders, memberships and packages, branded checkout and a 24/7 smart chat, all in one place.
BUILT FOR SPAS
The “any openings this weekend” message at night. Your smart chat answers and books the treatment while you are closed, so you fill the room instead of losing the booking.
The no-show that empties a treatment room. Deposits at booking and reminders cut cancellations, so a slot gets filled instead of costing you the day.
The regulars and packages. Keep every client, their history and their package in one place, so rebooking and memberships happen on their own.
ONE SYSTEM
Instinctor gives your spa a professional website plus online booking, appointment reminders, memberships, branded checkout and a 24/7 smart chat, all in one place.
One login, one bill. It does everything Vagaro, Fresha and GlossGenius do, and adds the client-winning website they leave you to build yourself.
WHAT YOU GET
No plugins to wire together, no five separate tools, no five bills. Each piece is built in and works with the rest.
Everything in one place
Your website, booking, payments, smart chat and marketing run from one dashboard. No five separate tools to wire together.
Online booking that fills your chair
A client books an appointment right from your site: the service and a time that works. It lands on your calendar, with a reminder set so they show up.
Online booking
Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.
A calendar your whole team can see
Put every chair and station on a shared calendar. Clients pick a time that works, your team sees the whole day at a glance.
Invoices and payments
Send branded invoices and take card payments in a tap. The money lands in your account, with no per-booking fees.
Branded checkout, deposits and tips
Take a deposit at booking to end no-shows, and let clients pay and tip by card. The money lands straight in your account, with nothing skimmed off the top.
Smart chat, 24/7
A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.
Smart chat that answers 24/7
A chat assistant greets every visitor, answers questions about facials, massages, packages, prices and availability, and books the treatment while you are with a client.
Built to rank
Every site is built for Google from day one: clean structure, local SEO, page titles and sitemaps done right.
A website that ranks locally
A fast, professional site built to show up when someone nearby searches for a day spa, a facial or a massage.
One flat price
Everything above for $79/mo flat. No setup fee, no per-booking fees, and no cut of your revenue.
One system, and you own it
Your site, bookings, calendar, checkout and chat share one login. Your client list is yours, never the marketplace’s.
WHY SWITCH
Vagaro, Fresha and GlossGenius run your spa bookings, then leave you to build and pay for a real website somewhere else. Instinctor is the website that wins the client and the back office that runs it, on one bill.
InStudioVagaro / Fresha / GlossGenius
  • A website that wins clientsBuilt in, and built to rankA booking page, not a real website
  • Who builds your websiteWe design it for you, freeYou get a template booking link
  • Online booking and remindersBuilt inBuilt in
  • Choose your stylist by nameEmbedded on your own site, no marketplaceOn the platform's marketplace
  • Smart chat that answers 24/7Built inAn add-on, or none
  • Memberships, packages and depositsBuilt inYes, sometimes with extra fees
  • What you pay each month$79 flatFree to $200 and up
  • Commission on your clientsNoneCommon on marketplace bookings
  • Who owns your site and clientsYou doTheir marketplace keeps them
PRICING
$79
per month, flat
 
No setup fee, no booking commissions, and no cut of your payments. 
We design your site for you. The website, online booking, team scheduling, deposits, smart chat, and retail products are all included.
3-month minimum, then month to month.
QUESTIONS
No. We design your entire salon website from scratch, built around your services, team, photos, and brand. You fill out a short questionnaire, we build it, you review it, we adjust, and we launch. You never touch code.
Yes. The design work is included in the monthly subscription. There is no setup fee and no separate design invoice. We treat it as part of what makes InStudio different: you get a real website, not just a booking link.
Direct support by email and chat. We are a small team and you get a real person, not a ticket queue. If something breaks or something is unclear, you reach out and we fix it.
Most salon sites are live within 5 to 7 business days after you return your questionnaire. If you need it faster, let us know and we will do our best.
InStudio is built specifically for salons, spas, and beauty businesses. The booking flow, team scheduling, deposits, memberships, and service menus are all designed for the way salons actually work, not adapted from a generic tool.
Yes. We can import your existing client data. If you have a CSV export from your current platform, we will load it into your new InStudio install before launch.
Yes. Stripe is built in. Clients can pay a deposit at booking time to hold their appointment, and pay in full for services or retail products through your site. The money goes directly to your Stripe account.
Yes. Each team member has their own schedule with their working hours. Clients can choose their specific stylist when booking. You see the whole team calendar in one view.
Your old profile or site stays up until you are ready to switch. Once your InStudio site is live, you update your links and cancel what you no longer need. We help with the transition.
Yes. We connect your existing domain, or help you register one if you need it. Your site runs on your domain, not on instinctor.com.
Local SEO takes time regardless of the platform. A new site typically starts ranking within 4 to 8 weeks for local searches if your Google Business Profile is set up and linked. We build your site with local SEO in mind from day one.
Yes. It connects to your live calendar and services. When a client asks about availability or prices, it checks your actual data and responds. It can fully complete a booking while you are with a client, no one on your end needs to be watching.
Yes. You can create service packages and membership plans. Clients can purchase and manage them through your site. Unused credits carry forward automatically.
Never. The monthly subscription is the only charge from us. We do not take a percentage of bookings, deposits, tips, or product sales. Every dollar your clients pay goes to you.
A 3-month minimum when you start, then it goes month to month. You can cancel with 30 days notice after the minimum period.
Yes, completely. Your client data, booking history, and website content are yours. If you ever cancel, we export everything to you in standard formats. We do not hold your data hostage.
Vagaro, Fresha, and GlossGenius are booking platforms and marketplaces. Your salon is listed on their platform alongside competitors. Clients booking through Vagaro or Fresha are on those platforms, not on your website, and the platform owns the relationship. GlossGenius is a back-office tool without a real website builder. InStudio gives you a standalone website that we design for you. Clients book directly on your site, in your brand, with no marketplace, no competing listings, and no commission on bookings.
$79/mo, flat. That covers your website (designed for you at no extra charge), online booking, team scheduling, deposits, smart chat, and SEO. No setup fee. No commission on bookings. Vagaro starts at $30/month for the booking tool alone with no website included. Fresha is free but takes 20% on new client bookings through their marketplace. GlossGenius is $24/month but does not include a real website.
Subscribe now and we design your spa site for you, free. It is yours from day one.
Get started0