Docs About Instinctor SEO Tools

SEO Tools

Instinctor includes a full SEO workspace. No third-party SEO plugin required.

What is included

  • Per-page meta title and description
  • Open Graph tags (Facebook, LinkedIn, Slack previews)
  • Twitter card tags
  • Canonical URL control
  • Robots meta (index/noindex per page)
  • XML sitemap generated automatically
  • JSON-LD structured data for local business, product, and article types
  • Heading hierarchy validation (H1/H2/H3 structure)

Per-page SEO settings

Every page has an SEO panel in the editor. From there:

  • Set the page title (what appears in browser tab and Google results)
  • Write the meta description (the snippet shown in search results)
  • Set the canonical URL if the page has a duplicate elsewhere
  • Control whether search engines should index the page

Changes are live on the next page load. No plugin to clear cache for.

Automatic sitemap

The platform generates an XML sitemap at instinctor.com/:user/sitemap.xml (Standalone) or the standard WordPress sitemap path (WP mode). The sitemap updates automatically when pages are published or unpublished. Submit this URL to Google Search Console.

Open Graph and social sharing

Open Graph tags control how pages appear when shared on social platforms. Set the OG title, description, and image in the SEO panel per page. If not set, the meta title and a default image are used.

Structured data

For local businesses, the platform can generate JSON-LD markup with business name, address, phone, hours, and category. This supports Google's rich result features (business panel, star ratings in search for review sites, etc.). Product pages can include product structured data for potential display in Google Shopping results.

SEO availability

Full SEO tools are a Pro feature, available in the $29.90/month platform license. The free WordPress plugin has basic meta fields but not the full workspace, sitemap, or structured data generation.

Traffic analytics

The SEO workspace includes a built-in traffic analytics dashboard. No Google Analytics, no third-party tracking tag, no consent banner required.

What it tracks

  • Page views and unique visitors — cookieless unique count using a daily-rotating anonymous hash (IP/24 + user agent + salt). Non-correlatable across days. No PII stored, no cookies set.
  • Views over time — daily chart for the selected range. Can be filtered to a single page.
  • Top pages — ranked by view count for the selected range.
  • Traffic sources — top referring domains, UTM campaign/source/medium breakdown, direct traffic share.
  • Engagement — average active time on page (idle time excluded), average scroll depth (shown as its own panel), and bounce rate (single-page visits as a percentage).
  • Exit screen — for screen-mode pages: histogram of which screen index visitors were on when they left. Shows where drop-off happens.
  • Device breakdown — desktop / tablet / mobile split.
  • Country breakdown — top 30 countries by views. Requires the site to be served through a CDN; country data is empty on a direct-IP install.

Time ranges

Today, Last 7 days, Last 30 days, All time.

Bot and self-traffic filtering

Bot requests are flagged at record time and excluded from all counts. The owner's IP is excluded. Only views that completed the JS engagement beacon are counted — datacenter bots faking browser user-agents are filtered out because they never fire the beacon.

Privacy

Recording is server-side at page load. The JS tracker sends a single beacon on exit containing active time, scroll depth, and exit screen. No cookies are set. No PII is stored. The visitor hash rotates daily so it cannot be used to track the same person across days. Compliant without a consent banner under EU ePrivacy rules.

Limitations

The analytics covers traffic to Instinctor-rendered pages only. It does not track events (clicks, form submissions, add-to-cart) beyond pageview and engagement. For event-level tracking or cross-site attribution, a tool like GA4 or a tag manager is still needed.

What Instinctor does not do

Instinctor handles technical on-page SEO and first-party traffic analytics. It does not provide keyword research, rank tracking, SERP competitor analysis, or AI content scoring. For those, a dedicated SEO platform (Ahrefs, Semrush, etc.) is still needed. Most small business sites do not need them to rank for local queries.