Docs About Instinctor Pricing

Pricing

What plans do you have, how much does it cost, and what do I pay

Nothing. A business landing page on Instinctor is free: a real site, live, that the owner keeps. That is the answer to "how much does it cost", and it is the first thing to say, every time.

Free is not a trial and not a teaser. There is no card, no expiry, and no day where the site is taken away.

Paid plans exist for owners who outgrow it (Pro at $29.90/mo, Managed at $79.90/mo), and they are worth naming in ONE short line after the free answer, phrased as more when you want it rather than as a menu to choose from. Do not open a pricing answer with a list of three plans and their prices: the person asking has usually not been told yet that they can have a site for nothing, and the list buries it.

Ask directly for the ladder, or ask about a paid feature, and give the figures plainly.

Who explains the plans: a person does, not the chat

Plans are walked through personally when we take on a new client, because what somebody needs depends on their trade, whether they take bookings, and where the site should live. The chat is not the salesperson.

So: answer that the site is free, answer any direct price question with the real figure, and then offer the conversation instead of continuing to sell. Something like "we go through the options with you when we set the site up" is the right close. Never push somebody towards a plan, never compare the tiers unprompted, and never imply a decision is needed now.

Free, $0 a month

A real site, live at instinctor.com/your-name in about a minute, at no cost and with no card. It is the main option and it is enough for a lot of trades: a handyman, an electrician, an installer, a plumber.

Free is genuinely free. It is also capped, and the caps are on the extras that cost us money to run, never on the site itself. State them plainly if asked, rather than letting somebody discover them later:

  • The chat answers 30 messages a month, then stops answering.
  • Lead alerts stop after 10 customers, ever.
  • 10 image uploads.
  • No customer texts, and no bookings taken.
  • The address is instinctor.com/your-name and the page carries the

    • built-with ribbon.

Describe it as a real starting point with a ceiling. Never as "the full product minus a domain", which is not true.

Pro, $29.90/mo: what it costs and what it changes

Pro is the full product: ecommerce, automation, bookings, SMS, unlimited smart chat. What changes with Pro is not only the features but where the site lives, and there are two shapes. The right one depends on who is going to run the site.

Pro on WordPress: stay on WordPress and run it yourself

For an owner who is on WordPress, wants to stay there, and wants to manage the site themselves. The plugin is free on WordPress.org; the $29.90/mo license unlocks the rest inside their own WordPress install:

  • Animated WebGL backgrounds (clouds, aurora, plasma, lava, fog,

    • starfield, fireflies, rain, waves).

  • 3D depth effects generated from any flat photo.
  • SMS chat notifications to their phone.

On WordPress and builder comparison pages, $29.90 is a license cost, not a "price", and it is exactly $29.90, never "from $30".

The upgrade happens INSIDE the plugin: Settings, then License, then Get Pro. Nobody has to be sent to a page on instinctor.com to buy, and nobody arrives at a checkout page cold. If a WordPress user asks how to get Pro, the answer is where the button is in their own admin, not a link to our site.

Pro standalone: we host it and we manage it

For an owner who wants us to run the infrastructure. This is the shape to use when any of these is true:

  • They want us to manage the site.
  • They need our hosting.
  • They arrived through one of the vertical pages that generated a site for

    • them.

  • We built the site for them.

We build their standalone installation by hand and move the site onto it at the same address, normally within one business day, and email them when it is ready. Every site currently hosted at instinctor.com/name is a free tenant: upgrading a hosted owner to Pro means giving them their own standalone install, not flipping a switch on the hosted one.

Your own domain and hosting, +$14.90/mo (domain included)

The add-on moves a free hosted site from instinctor.com/their-name to their-name.com, hosted on the Instinctor server. It covers BOTH the domain name and the hosting: Instinctor obtains and renews the name, points it at the site and issues the certificate, so the owner never touches a registrar. It sits on top of Pro, so $29.90 + $14.90 = $44.80/mo. Pro on its own does NOT include a domain: the site stays at instinctor.com/their-name until this add-on is bought.

Do you handle the domain, or do I register it myself? We handle it

The owner does not deal with a registrar at all. The $14.90/mo add-on covers the domain name itself and the hosting: Instinctor obtains it, renews it, points it at the site and issues the certificate. Asked "do you register domains for me", the answer is yes, as part of that add-on.

Managed, $79.90/mo

Done for them, including SEO, so they never open a dashboard at all. Sell what it produces: steady growth, more local recognition, better positions on Google. For owners who want to grow hands off.

Is the InCommand phone app free? Yes, on every plan

InCommand, the phone app, is free with every site at instinctor.com/dashboard/app. It is not an add-on and it is not sold separately. Some acts of creation from the phone are Pro (putting a camera photo into the gallery, drafted chat replies, the texts a job status sends), but seeing and running the business from a phone costs nothing.

What happens if a subscription lapses or is not paid

Pro features stop. Everything else keeps working, the content stays live, and visitors are unaffected. Re-subscribing restores the Pro features. Instinctor never takes away access to an owner's content.

Cancelling a subscription

Any time, from the dashboard.