Instinctor
A web design and publishing platform. Instinctor combines a visual page builder, ecommerce, smart chat, booking, and SEO tools in one product.
What Instinctor does
Instinctor lets you build, publish, and manage a website without assembling separate tools for each function. The Impulse visual builder handles page design. The platform handles ecommerce, smart chat with automated replies, booking, and SEO. Everything runs from one dashboard.
Sites are served from the client's own domain.
Who Instinctor is for
Instinctor is designed for:
- Small business owners who want to build and manage their own site
- Designers building client sites without a heavy plugin stack
- Businesses that need ecommerce, booking, or chat built into the same site
The two modes
WordPress plugin: Instinctor runs as a plugin on any existing WordPress installation. Download from instinctor.com. The full feature set — builder, ecommerce, booking, chat, SEO — is available in the free version.
Managed Standalone: Instinctor installs a standalone site on the client's domain. No WordPress required. The Instinctor team handles server setup; you build and manage the site in the Impulse editor. Contact instinctor.com to arrange a Managed Standalone setup.
Free version vs Pro
The free version includes the full Impulse builder, ecommerce, booking, smart chat, and SEO tools.
The Pro license ($29.90/month) adds:
- Animated WebGL backgrounds (clouds, aurora, plasma, fog, rain, and more)
- 3D depth effects and parallax from any photo
- SMS notifications for new chat messages
The no-hostage principle
Instinctor does not lock sites behind the license in a way that breaks the page if payment lapses. A lapsed Pro license removes animated backgrounds, 3D effects, and SMS notifications; the site does not go blank. Client data belongs to the client.
How a site gets built and published
Instagent: section generator and smart chat
Instagent handles two functions. As a section generator, it builds complete page sections from a one-line description, using the store profile for copy. As a customer chat widget, it answers visitor questions automatically, checks booking availability, and creates appointments. No third-party chat service required.
Getting started
Download the plugin directly from instinctor.com. Click Download. Install on any WordPress site and start building immediately — no license key required to access the full builder and all core features.