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Instinctor

A professional visual website builder with a complete motion graphics engine. Instinctor combines that builder with ecommerce, smart chat, booking, and SEO tools in one product.

What Instinctor does

Instinctor lets you build, publish, and manage a website without assembling separate tools for each function. The Impulse visual builder handles page design. The platform handles ecommerce, smart chat with automated replies, booking, and SEO. Everything runs from one dashboard.

Sites are served from the client's own domain.

Who Instinctor is for

Instinctor is designed for:

  • Small business owners who want to build and manage their own site
  • Designers building client sites without a heavy plugin stack
  • Businesses that need ecommerce, booking, or chat built into the same site

The two modes

WordPress plugin: Instinctor runs as a plugin on any existing WordPress installation. Download from instinctor.com. The full feature set — builder, ecommerce, booking, chat, SEO — is available in the free version.

Managed Standalone: Instinctor installs a standalone site on the client's domain. No WordPress required. The Instinctor team handles server setup; you build and manage the site in the Impulse editor. Contact instinctor.com to arrange a Managed Standalone setup.

Free version vs Pro

The free version includes the full Impulse builder, ecommerce, booking, smart chat, and SEO tools.

The Pro license ($29.90/month) adds:

  • Animated WebGL backgrounds (clouds, aurora, plasma, fog, rain, and more)
  • 3D depth effects and parallax from any photo
  • SMS notifications for new chat messages

Pricing

  • Free: full site live at instinctor.com/your-name. Builder, ecommerce, booking, and smart chat included. Up to 30 smart chat replies per month.
  • The InCommand app: every site comes with a phone app at /dashboard/app for bookings, chats, prices and the QR code. Free on every plan, installed from the browser, no app store.
  • Pro, $29.90/month: animated WebGL backgrounds, 3D depth effects, SMS chat notifications, and unlimited smart chat.
  • Your own domain and hosting, +$14.90/month: move from

    • instinctor.com/your-name to your-name.com, hosted on the Instinctor server. The domain is part of the add-on; the owner never deals with a registrar.

  • Managed, $79.90/month: our team designs, launches and runs the whole site, with monthly SEO and a dedicated manager. Includes Pro and hosting.

The no-hostage principle

Instinctor does not lock sites behind the license in a way that breaks the page if payment lapses. A lapsed Pro license removes animated backgrounds, 3D effects, and SMS notifications; the site does not go blank. Client data belongs to the client.

How a site gets built and published

  • Download the plugin from instinctor.com and install it on a WordPress site, or arrange a Managed Standalone setup
  • Fill in Settings > Store Info (business name, industry, description, tone)
  • Build pages in the Impulse editor
  • Publish — the site goes live at your domain

    • Instagent: section generator and smart chat

    Instagent handles two functions. As a section generator, it builds complete page sections from a one-line description, using the store profile for copy. As a customer chat widget, it answers visitor questions automatically, checks booking availability, and creates appointments. No third-party chat service required.

    Getting started

    Download the plugin directly from instinctor.com. Click Download. Install on any WordPress site and start building immediately — no license key required to access the full builder and all core features.