Docs About Instinctor Migrating to Instinctor

Migrating to Instinctor

Instinctor supports migration from any existing website or CMS. The migration process is handled by the Instinctor team as a service, not as a self-serve import tool.

How migration works

Migration is performed manually by the Instinctor team for client engagements. The process:

  • Provide the live URL of the site to be migrated
  • The platform crawls the site, extracts content (text, images, page structure), and maps it to Instinctor block types
  • The result is an importable Instinctor page JSON that is loaded into the Impulse editor
  • Review, clean up, and rebuild any sections that need visual adjustment
  • The migrated site is published to its new Instinctor URL

    • Migration is not exposed as a self-serve feature. It requires coordination with the Instinctor team.

    What gets migrated

    The crawler extracts:

    • Page text content (headings, paragraphs, lists)
    • Images (re-hosted on Instinctor's servers)
    • Page structure (section groupings, content hierarchy)
    • Navigation structure

    What does not migrate automatically:

    • Custom CSS or JavaScript from the source platform
    • Dynamic functionality specific to the source CMS (e.g., WordPress shortcodes, Squarespace custom code blocks)
    • Blog databases (post content can be migrated; WP database imports are a separate discussion)
    • E-commerce product catalogs (products can be re-entered or imported via CSV)

    Migration from WordPress

    WordPress migrations are the most common. Page content (text and images) is extracted from the WordPress frontend. The resulting Instinctor pages use equivalent Impulse blocks. WordPress-specific features (ACF custom fields, WooCommerce product data, membership systems) require case-by-case handling.

    If staying on WordPress is preferred, Instinctor can be installed as a plugin alongside the existing WordPress setup. This avoids the migration entirely and adds Impulse on top of the existing WP content.

    Migration from Squarespace, Wix, or Webflow

    The crawler approach works for any live public site regardless of the source platform. The content is read from the rendered HTML. Squarespace, Wix, and Webflow sites are supported. Complex JavaScript-rendered pages (single-page apps) may require additional handling.

    Timeline

    Migration scope varies by site size. A typical 5-10 page business site can be migrated and rebuilt in a day. Larger sites or those with complex ecommerce or blog content take longer and are quoted per project.

    How to request a migration

    Contact instinctor.com via the contact form or reach out directly. Migrations are handled as part of support packs or as standalone projects. Include the URL of the site to be migrated and a description of the target scope.

    After migration

    Once the site is in Instinctor, it can be edited in the Impulse editor like any other Instinctor site. No platform-specific knowledge from the source CMS is required. The site runs fully on Instinctor's platform going forward.