Docs About Instinctor The Instinctor product family, and what each one actually ships

The Instinctor product family, and what each one actually ships

Every product below is the same platform with a different master template. The template decides what a generated site contains, so the template IS the product definition. Descriptions here were read off the masters and the code on 2026-08-16, not written from the product names.

Rule for anyone writing about these: check the master before claiming a feature. A previous set of descriptions credited InStudio with gift cards, Installer and Instructor with payments, Ingine with appointments and Instate with property listings. None of those were true, and one of them (gift cards) had leaked into the salon template's own copy, promising visitors something the page could not do.

What each product is

  • Instagent answers visitors in chat from the business's own details and

    • puts every conversation in the owner's inbox. It captures the contact and hands over. It does not take payment and does not close a sale.

  • InStudio (salon, hair, nails, lashes, spa) is online booking, services and

    • prices, the team, opening hours, a map, and a gallery.

  • Instructor (coaches, tutors, trainers, schools) is online booking, lesson

    • and class prices, a map, and a gallery.

  • Installer (HVAC, plumbing, electrical, roofing, painting) is quote

    • requests, priced quotes, and job-status texts. Quote-first by design: a trade prices a job, it does not sell a slot.

  • Ingine (auto repair, tyres, body shops) is quote requests, service pages

    • with prices, opening hours, a map, and a gallery. No appointments.

  • Instaurant (restaurants) is the menu, table reservations, hours and a map.
  • Instate (real estate) is enquiry capture, a service list and a gallery.
  • InCommand is the phone app every site comes with. See

    • [[phone-app]].

Which products take bookings

Only InStudio, Instructor and Instaurant ship a booking block. Installer, Ingine and Instate are quote-first and carry a quote form instead: their registry entries set books = false, and their masters have no booking block. Never tell a trade or an auto shop they get an appointment calendar.

Booking can take a Stripe deposit where the owner enables it, per service. That is a setting, not a headline feature: only mention it if asked.

Where money is actually taken

  • Bookings can collect a deposit through Stripe.
  • Quotes do not take money on the site. A quote becomes an invoice, and the

    • customer pays on a tokenised link (/invoice/<token>) with no login.

  • The store (products, cart, checkout) is a separate capability. It is NOT

    • part of any vertical master, so a generated salon or trade site has no shop until somebody adds one.

So "Installer has payments" is wrong as a headline, and "Installer sends an invoice the customer can pay online" is right.

Gift cards

Gift cards are a real store capability (store_gift_cards), and a site with a store can sell them. No vertical master ships them, including the salon one. The salon template used to say "treat someone to a gift card" with no mechanism behind it; that copy was corrected on 2026-08-16.

The gap worth knowing about

Instate promises more in its name than its master delivers. It is the generic quote shell: quote form, service list, gallery. There is no listings block, no property search, no showings. Anyone comparing it to what an agent expects will notice immediately. Do not describe it with listing language until that changes.

Masters, for checking

| Product | Master page | Books | |---|---|---| | InStudio | 526 | yes | | Instructor | 713 | yes | | Installer | 751 | no | | Ingine | 829 | no | | Instate | 852 | no | | Instaurant | 867 | yes |

Read one with PageService::getElements(<id>) and look at the block types. The functional blocks are the product; sections, text, images and grids are decoration.