Docs Block Reference Code

Code

The Code block injects raw HTML, shortcodes, tracking scripts, or third-party embeds at one of three placements: Head, Inline, or Footer.

It's the escape hatch when no other block does what you need — analytics tags, third-party widgets, custom embeds.

When to use it

  • Tracking scripts (analytics, pixel, tag manager) → Head or

    • Footer placement

  • Third-party widget embeds (chat widget, calendar, form provider)
  • Inline custom HTML / shortcode that no other block covers
  • Quick prototype before promoting it to a proper block

When not to use it

  • Anything an existing block already does — use the dedicated

    • block (Video, Image, Carousel, etc.)

  • Inline raw text — use Text (it has rich-text editing)
  • Long-form content — keeping content in real blocks gives

    • responsive overrides + animation hooks the Code block can't provide

Settings

Placement — button group: Head · Inline · Footer (default: Inline)

Where the code is emitted on the page:

  • Head — inside <head> (analytics, meta tags). The block

    • renders nothing visible in the layout.

  • Inline — at the block's position in the layout (default).

    • Use for embeds and visible custom HTML.

  • Footer — just before </body>. Use for late-loading scripts.

Code — textarea

The raw markup. HTML, shortcodes, tracking scripts, embeds — all rendered verbatim.

The hint text under the field reads: "HTML, shortcodes, tracking scripts, embeds".

Per-device overrides

The Code block has no per-device controls — the markup renders identically across devices. If you need different markup per device, use multiple Code blocks wrapped in device-visibility containers (Section's per-device toggles).

Common patterns

Analytics tag (third-party)

Instinctor has built-in traffic analytics in the SEO workspace — no external tag needed for pageview and engagement data. Use this pattern only when adding a third-party tool (GA4, GTM, Meta Pixel, TikTok Pixel, etc.) that needs its own snippet.

Placement Head · paste the snippet provided by the vendor. Renders nothing visible.

Third-party form embed

Placement Inline · paste the provider's embed script. Renders the form widget at the block's position.

Late-loading chat widget

Placement Footer · paste the chat-widget loader script. Loads after the rest of the page.

Related

  • blocks/video — for video embeds (handles YouTube/Vimeo/file

    • natively, no Code block needed)

  • blocks/image — for image embeds
  • blocks/section — Section has its own per-device visibility

    • toggles if you need device-specific Code blocks