GUIDE
Delivery apps take a painful cut of every order. Here is how to take online orders on your own site and keep the profit and the customer.
THE SHORT ANSWER
The way to take online orders is to turn your menu into a store: each dish is an item, customers add to a cart and pay by card, and the order reaches your kitchen. Instinctor does this on your own site, so you take online orders without handing a third-party app a cut of each one.
STEP BY STEP
1. Build your menu
Add each dish with a photo, description and price, so it is ready to order, not just to read.
2. Turn on ordering
Switch on the cart so customers add dishes and check out, right from the menu.
3. Take payment
Connect a card processor so orders are paid up front, with the money going to your bank.
4. Set pickup or delivery
Offer pickup times or a delivery zone, so customers choose how they get their food.
5. Get the order
Each order lands with the items and details, ready for the kitchen, with a confirmation to the customer.
6. Keep the customer
The diner is yours, on your list, so you can bring them back without paying an app to reach them.
YOURS VS AN APP
A delivery app takes a heavy cut of every order and keeps the customer as theirs. Taking orders on your own site keeps the margin and the relationship, which adds up fast over a year.
Keep the margin
No app cut on every order means the profit stays with the restaurant instead of a middleman.
Keep the customer
Diners order on your site and join your list, so repeat orders do not cost you a commission each time.
Control the menu
Change prices, mark specials sold out and run offers yourself, in seconds, without an app in the way.
COMMON QUESTIONS
Turn your menu into an orderable store: each dish is an item, customers add to a cart and pay by card, and the order reaches your kitchen, all on your own site.
Not if you take orders on your own site. You pay only the card processor its standard rate, so the heavy per-order cut a delivery app charges stays with you instead.
Yes. Set pickup times or a delivery zone, and customers choose at checkout, so ordering fits how your restaurant actually serves food.
Each order lands in your dashboard with the items and details, and the customer gets a confirmation, so your team can prepare it and nothing gets missed.
Yes. Diners order on your site and join your list, so you can bring them back with an offer without paying an app a commission each time.
Only the payment processor standard card rate. Instinctor does not take a per-order cut of your restaurant sales.
Get an orderable menu on your own site, built in. Start your site and take your first order in minutes.