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When you compare booking tools, the headline price is only the start. These are the extra charges that quietly raise the real monthly cost:

1. Per-staff or per-user fees. Many tools charge a base price plus a fee for every staff member, so the cost multiplies as your team grows (for example, roughly $10 to $20 per person per month).

2. Payment processing percentage. Most take 2 to 3 percent (plus a few cents) on every card payment, on top of the subscription.

3. Text and email credits. SMS reminders and marketing usually come with a small allowance, then cost extra per message once you pass it.

4. Setup, onboarding or migration fees. Some platforms, especially enterprise ones, charge a one-time fee that can run into the hundreds or thousands.

5. Marketplace commission. Marketplace-based apps often take a cut of new-client bookings that come through their app, sometimes 20 to 30 percent of that first visit.

6. Add-on modules. A real website, memberships, marketing, or forms are frequently sold as paid add-ons rather than being included.

7. Annual-billing lock-in. The advertised low price often requires paying a full year upfront; the month-to-month price is higher.

How to compare honestly: add the base price, per-staff fees, expected processing, any add-ons and any commission together for one real month. The true number is usually well above the headline.

How Instinctor is different: one flat monthly price. No per-staff fees, no cut of your payments, no marketplace commission, and your website, online booking, payments and Smart Chat are all included. We even design your site for you, from $100.