THE FRESHA ALTERNATIVE
Switching from Fresha? Instinctor gives you a website that wins clients, plus online booking, reminders, memberships, checkout and a 24/7 smart chat, on one flat bill. We build it for you, free.
WHY PEOPLE LEAVE FRESHA
No real website. Fresha runs your back office, then leaves you to build and pay for a website somewhere else. Instinctor is the website that wins the client, built in.
Fees and commission. Fresha charges every month and takes a cut of new-client bookings. Instinctor is $79 flat, with no commission on your clients.
They keep your clients. Your clients live inside Fresha. With Instinctor you own your site, your data and your clients list, for good.
ONE SYSTEM
Instinctor gives your business a professional website plus online booking, reminders, memberships, branded checkout and a 24/7 smart chat, all in one place.
One login, one bill. It does everything Fresha does, and adds the client-winning website they leave you to build yourself.
WHAT YOU GET
No plugins to wire together, no five separate tools, no five bills. Each piece is built in and works with the rest.
Everything in one place
Your website, booking, payments, smart chat and marketing run from one dashboard. No five separate tools to wire together.
Online booking that fills your chair
A client books an appointment right from your site: the service and a time that works. It lands on your calendar, with a reminder set so they show up.
Online booking
Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.
A calendar your whole team can see
Put every chair and station on a shared calendar. Clients pick a time that works, your team sees the whole day at a glance.
Invoices and payments
Send branded invoices and take card payments in a tap. The money lands in your account, with no per-booking fees.
Branded checkout, deposits and tips
Take a deposit at booking to end no-shows, and let clients pay and tip by card. The money lands straight in your account, with nothing skimmed off the top.
Smart chat, 24/7
A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.
Smart chat that answers 24/7
A chat assistant greets every visitor, answers questions about your services, prices and availability, and books the appointment while you are with a client.
Built to rank
Every site is built for Google from day one: clean structure, local SEO, page titles and sitemaps done right.
A website that ranks locally
A fast, professional site built to show up when someone nearby searches for your services in your area.
One flat price
Everything above for $79/mo flat. No setup fee, no per-booking fees, and no cut of your revenue.
One system, and you own it
Your site, bookings, calendar, checkout and chat share one login. Your client list is yours, never the marketplace’s.
SAME FEATURE, ZERO COMMISSION
Fresha charges 20% on new clients booked through their marketplace. InStudio gives clients the exact same stylist picker experience, on your own website, at a flat $79/mo. No marketplace listing. No new-client commission. Every booking is yours from the first visit.
WHY SWITCH
Fresha runs your bookings, then leaves you to build and pay for a real website somewhere else. Instinctor is the website that wins the client and the back office that runs it, on one bill.
InStudioFresha
  • A website that wins clientsBuilt in, and built to rankA booking page, not a real website
  • Who builds your websiteWe design it for you, freeYou get a template booking link
  • Choose your stylist by nameOn your own site, flat $79/moOn Fresha's marketplace, 20% cut
  • Online booking and remindersBuilt inBuilt in
  • Smart chat that answers 24/7Built inAn add-on, or none
  • Memberships, packages and depositsBuilt inYes, sometimes with extra fees
  • What you pay each month$79 flatMonthly, and up
  • Commission on your clientsNoneCommon on marketplace bookings
  • Who owns your site and clientsYou doTheir marketplace keeps them
PRICING
$79
per month, flat
 
No setup fee, no per-job fees, and no cut of your payments. 
We design your site for you, and the website, quotes, scheduling, invoicing and smart chat are all included, for every trade.
3-month minimum, then month to month.
QUESTIONS
No. We design your entire salon website from scratch, built around your services, team, photos, and brand. You fill out a short questionnaire, we build it, you review it, we adjust, and we launch. You never touch code.
Yes. The design work is included in the monthly subscription. There is no setup fee and no separate design invoice. We treat it as part of what makes InStudio different: you get a real website, not just a booking link.
Direct support by email and chat. We are a small team and you get a real person, not a ticket queue. If something breaks or something is unclear, you reach out and we fix it.
Most salon sites are live within 5 to 7 business days after you return your questionnaire. If you need it faster, let us know and we will do our best.
InStudio is built specifically for salons, spas, and beauty businesses. The booking flow, team scheduling, deposits, memberships, and service menus are all designed for the way salons actually work, not adapted from a generic tool.
Yes. We can import your existing client data. If you have a CSV export from your current platform, we will load it into your new InStudio install before launch.
Yes. Stripe is built in. Clients can pay a deposit at booking time to hold their appointment, and pay in full for services or retail products through your site. The money goes directly to your Stripe account.
Yes. Each team member has their own schedule with their working hours. Clients can choose their specific stylist when booking. You see the whole team calendar in one view.
Your old profile or site stays up until you are ready to switch. Once your InStudio site is live, you update your links and cancel what you no longer need. We help with the transition.
Yes. We connect your existing domain, or help you register one if you need it. Your site runs on your domain, not on instinctor.com.
Local SEO takes time regardless of the platform. A new site typically starts ranking within 4 to 8 weeks for local searches if your Google Business Profile is set up and linked. We build your site with local SEO in mind from day one.
Yes. It connects to your live calendar and services. When a client asks about availability or prices, it checks your actual data and responds. It can fully complete a booking while you are with a client, no one on your end needs to be watching.
Yes. You can create service packages and membership plans. Clients can purchase and manage them through your site. Unused credits carry forward automatically.
Never. The monthly subscription is the only charge from us. We do not take a percentage of bookings, deposits, tips, or product sales. Every dollar your clients pay goes to you.
A 3-month minimum when you start, then it goes month to month. You can cancel with 30 days notice after the minimum period.
Yes, completely. Your client data, booking history, and website content are yours. If you ever cancel, we export everything to you in standard formats. We do not hold your data hostage.
Fresha is free to use but charges 20% on new client bookings made through their marketplace. For a busy salon, that adds up fast. InStudio is $79/month flat with no commissions. Your clients book directly on your website, not through Fresha's marketplace, so you keep 100% of every booking.
$79/mo, flat. Your website is designed for you at no extra charge. There are no commissions, no new-client fees, and no marketplace listing fees. Fresha is technically free but the 20% new-client commission on marketplace bookings costs the average salon several hundred dollars per month.
Switch from Fresha today and we design your new site for you, free. It is yours from day one.

Still weighing up the best Fresha Alternative? Instinctor is the Fresha Alternative built to sell: a premium website, a real store, bookings, smart chat and an SEO engine, all in one and all yours. Unlike the usual Fresha Alternative, you own everything and pay one flat price. See why it is the Fresha Alternative to beat in the full features and pricing, or compare the Wix alternative and Shopify alternative.

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