SALON & BEAUTY SOFTWARE, BY INSTINCTOR
Your salon, always booked
A beautiful website, online booking with deposits, smart chat, and reviews that bring new clients. Type your name and see your site live in one click, free. Or have our team build and run the whole thing for you.
Free to start, yours to keep · No per-booking fees · We build it if you would rather
ONE SIMPLE DEAL
We build it free. You approve it.
We build you a website. Free. Everything included: full ecommerce, subscriptions, bookings, payments, Smart Chat and SEO. You pay only the standard costs every website has: domain, hosting, software license.
ONE ELEGANT SYSTEM
Everything your salon runs on, in one place.
A website that looks as good as your work, online booking that fills your chairs, deposits that stop no-shows, a smart chat that books around the clock, and reviews that bring the next client through the door.
It does everything Vagaro, Fresha and Boulevard do, without renting your clients back to you, and we build the whole thing for you, free.
WHAT INSTUDIO DOES
Made for the way a salon really works.
Online booking
Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.
Your data, protected
Your records are yours and stay yours, backed up and secure, never rented back to you.
Smart chat, 24/7
A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.
Reviews that convert
Collect and show Google-style reviews that turn browsers into paying customers.
We build it for you
Our team designs and launches the whole thing, free. No page builder, no templates to wrestle with.
You own everything
Your site, your data and your customers are yours. Leave anytime and take it all.
HOW IT WORKS
Two ways to get your site
1
See it free
Type your salon name and watch your site build itself, live. No sign-up, no card.
2
Make it yours
Swap the photos, colours and words yourself in a click. Or tell us and we will.
3
Publish, free
Go live at your own instinctor.com address, free. Turn on booking and texts when you are ready.
4
Or, we build it for you
Prefer it hands-off? Our team designs, launches and runs the whole thing for you.
WHY SWITCH
One system, and you keep your clients.
Vagaro, Fresha, Boulevard, GlossGenius and Booksy charge monthly fees, skim a cut of your bookings, and treat your clients like theirs. InStudio does more, with no add-ons, and your clients stay yours.
InStudioVagaro / Fresha / Booksy
- A website that wins new clientsDesigned for you, built to rankA plain booking page or template
- Who builds itYou in a click, or we build itYou set it up yourself
- Online booking and depositsBuilt inYes, often with add-on fees
- Smart chat that books 24/7Built inAn add-on, or none
- Per-booking or payment cutsNoneCommon, they skim every booking
- Free to startYes, yours to keepRarely, trials only
- What you pay each monthFree, or $1 a day for ProMonthly fees plus cuts
- Who owns your clientsYou doThe marketplace
THE PAGE IS THE DEMO
Try it right here.
This page runs on InStudio, the same system your studio gets. The booking form below is live: fill it in and it works exactly as it will for your clients. The smart chat in the corner is live too. This is not a mockup, it is the product.
YOUR SIDE OF THE STUDIO
The front desk runs itself.
Every booking request lands in one place, ready to confirm. Turn a visit into a branded invoice with a pay link in seconds and send it by text. This is the real InStudio admin, running a live studio right now.
Booking requests, the moment they come in.
Branded invoices with a pay link, by text or email.
ALL INCLUDED
Everything a salon needs.
Every tool here is included
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
Booking by stylistClients book the right chair
RemindersFewer no-shows
DepositsProtect long services
GalleryShow your best work
Gift cardsMoney up front
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
MembershipsRecurring revenue
Sell productsRetail on your site
Smart chatBooks while you work
ReviewsWin new clients
Client listYours to keep
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
HostingIncluded
SEO built inBuilt to be found
Card paymentsStripe checkout
Book on any deviceMobile-first
Do I have to build the website myself?01
Not unless you want to. Type your salon name and your site builds itself in one click, free, and it is yours to keep. Prefer it hands-off? Our team builds and runs the whole thing for you on the Managed plan.
Can you build it for me?02
Yes. On Managed, our team designs, launches and runs your site, booking and chat for you. Or do it yourself in a click, free, and upgrade whenever you like.
How do you stop no-shows?03
Deposits and automatic reminders on Pro stop flaky bookings from costing you money.
Can clients book online around the clock?04
Yes. With Pro, clients book a guaranteed time day or night, straight from your real services and hours.
Will it work for my kind of salon?05
Yes. Hair, nails, lashes, brows, skin, barbering, spa. It adapts to your services, your prices and your look.
Do you take a cut of my bookings?06
Never. No per-booking fees and no percentage of your payments, on any plan.
Do I own my client list?07
Completely. Your bookings, your clients and your reputation are yours, and you can leave any time and take it all.
How soon can I be live?08
Instantly. Type your name, watch your site build itself, and publish free in a click. Managed sites launch in a few days.
What support do I get?09
We are here whenever you need a hand, whichever plan you are on.
Is there a contract?10
No. free to start, Pro is month to month (about a dollar a day), cancel any time. Managed is month to month too.
How is this different from Vagaro or Fresha?11
They give you a booking page and charge monthly fees, cuts and add-ons, then treat your clients as theirs. Here you get a real website, booking and chat, you keep your clients, and you pay no per-booking fees.
What does it cost?12
Free to start and keep. Pro is $29.90 a month (about a dollar a day) for online booking and texts. Hosting on your own domain is +$14.90 a month. The name itself stays yours: you register it, and we help you choose it and point it at the site. Managed, where we build and run it, is $79.90 a month. No per-booking fees, ever.
WATCH IT HAPPEN
Ready to fill your chairs?
See your salon site live in one click, free, and it is yours to keep. Or have our team build and run the whole thing for you.
Ask anything