A STRIP THAT NEVER STOPS

Always movingNo wrap, no jump
Your workPhotos or logos
Up to three rowsEach its own way
Stops on hoverRead it, then go
Runs on the GPUNot the main thread
Every card linksAnywhere you like

A band of cards drifting sideways, forever, without the seam you get when a slider snaps back to the start. Logos, photographs or captioned cards, in up to three rows that can travel in opposite directions.

NO SEAM, NO SNAP

Two setsDrawn end to end
One set acrossThen it starts over
You never see itThe loop point hides
CompositorNo layout per frame
Cheap to runEven on a phone

The row holds two identical sets of cards and slides exactly one set to the left, then starts again. Because the second set is already where the first one was, there is nothing to snap back to and no frame where everything changes at once. It animates on the compositor, so the page can be doing something else at the same time.

YOUR WORK, ROLLING BY

Pizza ordering website built with InstinctorPizza ordering
Skincare studio website built with InstinctorSkincare studio
Handyman website built with InstinctorHandyman
Furniture assembly website built with InstinctorFurniture assembly
Karate school website built with InstinctorKarate school
Cleaning website built with InstinctorCleaning
Bathrooms website built with InstinctorBathrooms
Vending website built with InstinctorVending

The cards in this strip are sites we built. In image mode the pictures are the content, and a caption can sit under each one, over it, or nowhere at all.

THREE ROWS THREE DIRECTIONS

Pizza ordering website built with Instinctor
Handyman website built with Instinctor
Skincare studio website built with Instinctor
Karate school website built with Instinctor
Furniture assembly website built with Instinctor
Cleaning website built with Instinctor
Bathrooms website built with Instinctor
Vending website built with Instinctor
Deep cleaning website built with Instinctor
Barber shop website built with Instinctor
Delivery website built with Instinctor
Pizza ordering website built with Instinctor
Skincare studio website built with Instinctor
Furniture assembly website built with Instinctor
Bathrooms website built with Instinctor
Deep cleaning website built with Instinctor
Delivery website built with Instinctor
Handyman website built with Instinctor
Karate school website built with Instinctor
Cleaning website built with Instinctor
Vending website built with Instinctor
Barber shop website built with Instinctor

One row reads as a ticker. Three rows pulling against each other read as a surface, and the count drops on a phone so it never becomes a wall.

POINT AT IT AND IT WAITS

HoverThe row holds stillTry it: stop this row
Or tab to itFocus stops it tooKeyboard users get the same
Reduced motionThe drift turns offA system setting, honoured
Then it scrollsBy hand, nativelyNo JavaScript involved
Click throughEach card is a linkNew tab optional

Moving text that cannot be stopped is a readability problem, so the row pauses under the pointer and under keyboard focus. A visitor who has asked their system for less motion gets no drift at all and an ordinary scrollable row instead. Hover a card here to see its second line.

SEE WHAT ELSE IT DOES

The marquee is one of 38 ways Impulse builds a page. It also runs a third mode, a strip of reviews with names, roles and stars, fed by your own.

Instinctor