FOR SALONS AND BEAUTY STUDIOS

YOUR SALON ALWAYS BOOKED

Designed for you, yours to keep  ·  No per-booking fees
ONE ELEGANT SYSTEM

EVERYTHING YOUR SALON RUNS ON, IN ONE PLACE

A website that looks as good as your work, online booking that fills your chairs, deposits that stop no-shows, a Smart Chat that books around the clock, and reviews that bring the next client through the door.
It does everything Vagaro, Fresha and Boulevard do, without renting your clients back to you, and we design the whole thing for you, $99.
WHAT INSTUDIO DOES

MADE FOR THE WAY A SALON REALLY WORKS

One site that holds the book, the chair, the till and the customer record. Everything below is part of the one-time $99 build. After launch it runs at $29.90 a month for the software and $14.90 for hosting. Tap or hover any line to read what it does on a salon day.
  • The appointment book
    • Booking with a named stylistCustomers choose the person they want and see only that stylist's free times. The appointment lands in the book under their name.
    • A service menu with real lengthsEvery service carries its own duration, so a fringe trim and a full color take the right amount of chair time.
    • A deposit taken to hold the slotYou set an amount paid at the booking. A chair held by money is a chair somebody turns up for.
    • Time set aside between appointmentsYou add padding before and after a service, so cleaning down and setting up are not booked over.
    • Hours and days off for each stylistEach person has their own working week and their own time away, so nobody is booked on a day they are not in.
    • Text reminders before the appointmentA message goes out ahead of the visit, so fewer chairs sit empty at ten past the hour.
    • Customers reschedule or cancel themselvesThey move the appointment from a link in their confirmation, and the old time reopens for somebody else.
  • Regulars coming back
    • Memberships that bill every monthCustomers join a plan and the payment repeats on its own, so money arrives whether or not they book that month.
    • Member prices on services and productsMembers see their own price at checkout. You set it once and the site works out who gets it.
    • Packages of several visits sold togetherSix blow dries or a course of treatments sell as one purchase, paid for up front.
    • Gift cards sold from the siteSomebody buys a card for a friend, the code is emailed, and it spends against any service or product. The balance is theirs to check.
    • Points collected on every visitCustomers earn points on what they spend and take them off a later bill. Points for sending a friend as well.
  • Taking the money
    • Card payment on your own pagesCustomers pay by card on the site. The money reaches your account and the payment is tied to the booking.
    • Retail products sold alongside servicesShampoo, color care and tools sit on the site as a shop, bought in the same basket as a gift card.
    • Stock counts that go down as you sellEach product carries a quantity. It drops with every sale and the item stops selling when it runs out.
    • Deposits returned inside your notice windowYou set how much warning you need. Cancel in good time and the deposit comes back on its own. Leave it late and it does not.
    • Refunds from the order itselfYou refund part of a bill or all of it, and the record shows what went back and when.
    • Discount codes you set the rules forA code for a quiet Tuesday or a first visit, limited to what it applies to and how often it can be used.
  • Customers reaching you
    • Smart Chat answering at any hourA chat on your site answers prices, hours and service questions in the evening, when most people look for a salon.
    • A phone number asked for firstThe chat takes a number before anything else, so a late enquiry is still somebody you can text in the morning.
    • Texts from your own salon numberMessages go out from your business number and replies come back into the same thread.
    • WhatsApp where a text will not reachThe same conversation runs over WhatsApp for customers who use it, so the message still arrives.
    • You take over the conversationWhen a question needs a person, you pick up the same chat. The customer does not start again.
  • The customer record
    • Before and after photographs of each visitA before and an after picture are kept against the customer and the service they had that day.
    • Color formulas kept with the customerWhat was mixed, in what strength, on which date. The next appointment starts from what worked.
    • Notes, allergies and birthdaysThe things you would otherwise have to remember sit on the customer's page, where whoever takes the chair can read them.
    • Every past visit and what it came toA customer's page lists their appointments and purchases with totals, so a regular is never a stranger.
    • Your customer list downloads as a fileCustomers, bookings and orders export whenever you want them. Nothing is held hostage.
  • What people see
    • Your stylists on the page with photographsThe team shown on the site is the staff list itself, so a new hire appears as soon as they are added.
    • Your work shown full widthPhotographs attached to a service run as a wide strip across the page, large enough to see the finish.
    • Review requests after the appointmentA short message goes out once the visit is done, asking for a review while the color is still new.
    • Reviews on the pageThe reviews you approve appear on the site, where somebody deciding whether to book will read them.
    • A price list on the pageServices and prices laid out plainly, so fewer people ring to ask what a full head costs.
    • Titles, descriptions and structure for searchEvery page ships with its title, description and heading structure written for search. Ongoing SEO work is a separate service.
    • Hosting at $14.90 a monthWe host the site and keep it running for $14.90 a month. There is no server to arrange or keep an eye on.
    • Built to be used on a phoneMost people look for a salon on a phone, so every page, the booking and the checkout are laid out for that screen first.
WHY SWITCH

ONE SYSTEM AND YOU KEEP YOUR CLIENTS

Vagaro, Fresha, Boulevard, GlossGenius and Booksy charge monthly fees, skim a cut of your bookings, and treat your clients like theirs. InStudio does more, with no add-ons, and your clients stay yours.
InStudioVagaro / Fresha / Booksy
  • A website that wins new clientsDesigned for you, built to rankA plain booking page or template
  • Who builds itYou in a click, or we build itYou set it up yourself
  • Online booking and depositsBuilt inYes, often with add-on fees
  • Smart Chat that books 24/7Built inAn add-on, or none
  • Per-booking or payment cutsNoneCommon, they skim every booking
  • Designed for you, $99Yes, yours to keepRarely, trials only
  • Who owns your clientsYou doThe marketplace

READY TO FILL YOUR CHAIRS

We design and build your salon site for a one-time $99, and it is yours to keep. After launch it runs at $29.90 a month for the software and $14.90 for hosting. Tell us about your salon.
INCOMMAND, INCLUDED WITH EVERY SITE

RUN THE BUSINESS FROM YOUR PHONE

Every booking request, chat and price sits in one panel you open on your phone. Approve a quote between jobs, answer a customer on the move, change what something costs without going back to a desk. It is the same account as the desktop dashboard, not a cut-down companion. It is included with your website, and there is nothing to buy.
The day, the requests, the chats and the settings, in the one panel you carry.
YOUR SIDE OF THE STUDIO

THE FRONT DESK RUNS ITSELF

Every booking request lands in one place, ready to confirm. Turn a visit into a branded invoice with a pay link in seconds and send it by text.
Booking requests in the salon back office, with the client name, phone, service and the time they asked for
Booking requests, the moment they come in.
Recent invoices in the salon back office: invoice number, client, total, paid or unpaid, with Copy link and Send for the pay link
Branded invoices with a pay link, by text or email.
DESIGNED FOR YOU, $99
We design and build your website, a one-time $99. Everything included: full ecommerce, subscriptions, bookings, payments, reviews, Smart Chat and SEO. After launch you pay $29.90 a month for the software license and $14.90 for hosting.
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