FRESHA VS BOULEVARD RUN THE WHOLE SALON FROM ONE PLACE

Comparing Fresha vs Boulevard? One is cheap to start but takes a commission on every new client, the other is premium and priced for high-end spas. Neither gives you a real website you own that wins new clients. Instinctor is the all-in-one third option: a site that ranks on Google, plus booking and payments, at a one-time $99 to build and $44.80 a month to run. We design it for you, $99.

MORE CLIENTS. MORE MONEY. LESS HASSLE

WHAT FRESHA AND BOULEVARD BOTH MISS
No website you own. Fresha lists you inside its marketplace app, and Boulevard gives high-end tools but still leaves the real website to you. Neither hands you a site that ranks on Google and turns searchers into booked clients. Instinctor is built around that website.
The pricing traps differ. Fresha looks cheap at about $20 a month, then takes a 20% cut on every new client from its marketplace plus card fees. Boulevard runs from $176 to $410 a month per location. Instinctor is a one-time $99 to build, then $29.90 a month license and $14.90 a month hosting, everyone included.
They keep the relationship. Fresha pushes your clients through its marketplace and rents them back to you, and Boulevard locks your data and your site inside its platform. With Instinctor your client list and your site are yours, with no marketplace in the middle.
HEAD TO HEAD

WIN MORE CLIENTS, MANAGE LESS

Fresha runs bookings cheaply but bills you through commission and card fees, and Boulevard runs bookings beautifully but at a premium price. Neither hands you a website you own. Here is how all three compare.
InStudio by InstinctorFresha & Boulevard
  • A website you own that wins clientsBuilt in, and built to rank on GoogleFresha lists you in its marketplace; Boulevard leaves the site to you
  • Who builds your websiteDesigned for you, $99You build it yourself on either
  • Online bookingBuilt inYes, both do this
  • Commission and card feesNoneFresha takes 20% on new marketplace clients plus card fees; Boulevard adds processing fees
  • Who it is built forAny salon or spa, one platformFresha for budget marketplace listings; Boulevard for high-end spas that can pay a premium
  • Smart chat that answers 24/7Built inNot offered by either
  • Who owns your site and clientsYou doTheir platforms keep the relationship

READY FOR THE THIRD OPTION

Skip the Fresha vs Boulevard debate. Ask the chat in the bottom right corner anything: it answers on the spot, by text.