BOULEVARD VS MINDBODY RUN THE WHOLE BUSINESS FROM A SITE YOU OWN

Comparing boulevard vs mindbody? Boulevard is premium, sales-led software for high-end salons and spas, and Mindbody is a big wellness and fitness platform built around its marketplace. Both run your bookings well, but neither hands you a real website you own that ranks on Google and wins new clients. Instinctor is the all-in-one third option: a site that ranks, plus booking and payments, for $29.90 a month in software and $14.90 in hosting. We design it for you, a one-time $99.

MORE CLIENTS. MORE MONEY. LESS HASSLE

WHAT BOULEVARD AND MINDBODY BOTH MISS
No website you own. Boulevard gives you a polished booking widget and a branded microsite, and Mindbody lists you inside its marketplace. Neither is a real website that ranks on Google and turns searchers into booked clients. Instinctor is built around that website.
The bill runs high, and per location. Boulevard starts at $176/mo and climbs to $293/mo and $410/mo, priced per location and sold through a sales call. Mindbody runs from $99/mo to $499/mo and up, also per location. Instinctor is $29.90 a month for the software and $14.90 for hosting.
They keep a cut and the relationship. Mindbody pushes clients into its marketplace and can add a 20% booking commission on top of processing fees. Both keep your clients inside their app. With Instinctor your client list and your site are yours, with no marketplace in the middle.
HEAD TO HEAD

WIN MORE CLIENTS, MANAGE LESS

Boulevard and Mindbody both run your bookings, then leave the real website to a widget, a microsite, or a marketplace listing. Here is how all three compare.
InStudio by InstinctorBoulevard & Mindbody
  • A website you own that wins clientsBuilt in, and built to rank on GoogleA booking widget, microsite, or marketplace listing
  • Who builds your websiteDesigned for you, $99You build it, or settle for a template
  • Online bookingBuilt inYes, both do this
  • Per-location pricingNo, one platformYes, both charge per location
  • Smart chat that answers 24/7Built inNot offered by either
  • Commission and marketplaceNoneMindbody can add a 20% booking commission
  • Who owns your site and clientsYou doTheir app keeps the relationship

READY FOR THE THIRD OPTION

Skip the Boulevard vs Mindbody debate. Press Message at the edge of this page and ask it anything: it answers on the spot, by text.
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