Comparing boulevard vs mindbody? Boulevard is premium, sales-led software for high-end salons and spas, and Mindbody is a big wellness and fitness platform built around its marketplace. Both run your bookings well, but neither hands you a real website you own that ranks on Google and wins new clients. Instinctor is the all-in-one third option: a site that ranks, plus booking, reminders and payments, from $79/mo flat.
WHAT BOULEVARD AND MINDBODY BOTH MISS
No website you own. Boulevard gives you a polished booking widget and a branded microsite, and Mindbody lists you inside its marketplace. Neither is a real website that ranks on Google and turns searchers into booked clients. Instinctor is built around that website.
The bill runs high, and per location. Boulevard starts at $176/mo and climbs to $293/mo and $410/mo, priced per location and sold through a sales call. Mindbody runs from $99/mo to $499/mo and up, also per location. Instinctor is $79/mo flat, everything included.
They keep a cut and the relationship. Mindbody pushes clients into its marketplace and can add a 20% booking commission on top of processing fees. Both keep your clients inside their app. With Instinctor your client list and your site are yours, with no marketplace in the middle.
ONE SYSTEM
Instinctor gives your salon or spa a professional website plus online booking, reminders, memberships, deposits, branded checkout and smart chat, all in one place. It does what Boulevard and Mindbody do, and adds the client-winning website they leave out.
WHAT YOU GET
No marketplace, no per-location pricing, no sales call to see a price. Each piece is built in and works with the rest.
Everything in one place
Your website, booking, payments, smart chat and marketing run from one dashboard. No five separate tools to wire together.
Online booking that fills your chair
A client books an appointment right from your own site: the service and a time that works. It lands on your calendar and sends automatic reminders, so your day stays full and no-shows drop.
Online booking
Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.
A calendar your whole team can see
Put every provider and room on a shared schedule. Clients pick a time that works, your team sees the whole day, and everyone stays in sync.
Invoices and payments
Send branded invoices and take card payments in a tap. The money lands in your account, with no per-booking fees.
Branded checkout, deposits and tips
Take a deposit at booking to end no-shows, and let clients pay and tip by card. The money lands straight in your account, with no marketplace commission taking a cut.
Smart chat, 24/7
A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.
Smart chat that answers 24/7
A chat assistant greets every visitor, answers questions about your services, prices and availability, and books the appointment, even after hours.
Built to rank
Every site is built for Google from day one: clean structure, local SEO, page titles and sitemaps done right.
A website that ranks locally
A fast, professional site built to show up when someone nearby searches for your services in your area. This is the piece Boulevard and Mindbody leave out.
One flat price
Everything above for $79/mo flat. No setup fee, no per-booking fees, and no cut of your revenue.
One system, and you own it
Your site, bookings, calendar, checkout and chat share one login. Your client list is yours, never the marketplace's.
HEAD TO HEAD
Boulevard and Mindbody both run your bookings, then leave the real website to a widget, a microsite, or a marketplace listing. Here is how all three compare.
InStudio by InstinctorBoulevard & Mindbody
A website you own that wins clientsBuilt in, and built to rank on GoogleA booking widget, microsite, or marketplace listing
Who builds your websiteWe design it for you, freeYou build it, or settle for a template
Online booking and remindersBuilt inYes, both do this
What you pay each month$79/mo flat, all in$176 to $410/mo Boulevard; $99 to $499/mo Mindbody
Per-location pricingNo, one flat priceYes, both charge per location
Smart chat that answers 24/7Built inNot offered by either
Commission and marketplaceNoneMindbody can add a 20% booking commission
Who owns your site and clientsYou doTheir app keeps the relationship
PRICING
$79
per month, flat. No setup fee, no per-location pricing, and no cut of your bookings. We design your site for you, free.
Boulevard and Mindbody are booking platforms built around their own apps and, for Mindbody, its marketplace. Instinctor does the booking too, and adds a website you own that ranks on Google and wins new clients. It is the all-in-one third option.
No. We design your whole site for you, free, and you can ask for changes any time. You are never left with a blank template, a widget, or a marketplace listing.
Yes. Clients book from your own site, pay a deposit to hold the slot, and tip by card. The money lands straight in your account.
No. One flat price covers your whole business. Boulevard and Mindbody both price per location, so every new site multiplies the bill.
$79/mo, flat. No setup fee, no per-location pricing, and no cut of your bookings or a marketplace in the middle.
No. You keep every dollar. Mindbody can add a 20% booking commission through its marketplace; Instinctor charges one flat monthly fee and nothing else.
You bring it with you and it stays yours. Your clients are never held inside someone else's app or rented back to you.
Most sites are ready within a few days. We build it, you review it, and we adjust until it is right.
Yes. Your site is built to rank for your services in your area, instead of hiding inside a booking app or a marketplace.
A short three-month minimum, then month to month. No long lock-in and no sales call to see a price.
Skip the Boulevard vs Mindbody debate. We design your all-in-one salon and spa site for you, free, and it is yours from day one. Book a call and see it before you decide.